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Joanne O’Keeffe

Business Development Executive

Joanne is an experienced banker with over 30 years’ commercial banking experience. Joanne enjoys building long-lasting business relationships with her clients and has a strong network throughout South Wales. She enjoys working with management teams to understand their business goals and using her expertise to support their growth ambitions.

Before joining Finance Wales’ new investment team Joanne was a Business Development Director at NatWest working with a portfolio of high-value and listed businesses based in South and West Wales. She was a Balance Sheet Manager, covering clients across South Wales and the South West.

Former school governor, Joanne indulges her life-long love of culture and the arts through literature, music and theatre.  She is widely read and enjoys British and American classics as well as the poetry of Yeats, McKuen and Duffy.  An avid theatre-goer with an extensive appreciation of music, she particularly enjoys a spot of jazz. Joanne is also an accomplished cook who balances her culinary passion with a regular fitness regime.

“The team at Finance Wales offers a significant breadth of experience to inspire and promote growth for Welsh SMEs. We understand the importance of forming strong relationships with the people and the teams behind the business and supporting them with our expertise.”

Joanne O'KeeffeInvestment Executive